OBDesign
I am an integrated digital designer with over a decade of experience in UX/UI design, motion graphics, brand design, and user research. My work focuses on creating user-centered designs that enhance usability and deliver impactful results. At Ategey Healthcare, I improved the footer and checkout pages for their Revitive app, leveraging Figma and Adobe XD within an Agile framework to create intuitive and engaging experiences. My expertise also includes designing social media content, web banners, and interactive digital assets across industries like healthcare, advertising, and product development. I thrive on tackling design challenges and delivering solutions that balance user needs with business goals.The project is a printable and fully interactive document that delves into the 11 main factors shaping the cargo industry in 2024. Designed with versatility and user engagement in mind, the document was meticulously created in Adobe InDesign, showcasing a professional and polished layout across its 23 pages. It features a well-structured format, beginning with a foreword that introduces the purpose and scope of the report. The content is divided into two key sections: Technology Factors and Market Factors, offering a deep dive into the forces influencing the industry’s trajectory. Each chapter is enriched with compelling visuals, data-driven insights, and actionable analysis.
To enhance credibility and transparency, a dedicated reference page ties all quotes and statistics to their original sources, ensuring stakeholders can verify and explore the information further. The document serves a dual purpose: as a printed report for in-depth reading and as an interactive digital file with clickable elements for ease of navigation. Shared both internally within the organization and externally with stakeholders, the project has been crafted to captivate its audience while positioning itself as an authoritative, visually appealing, and engaging piece of informational content.
For the World Cargo Symposium, held in Hong Kong, I developed a comprehensive suite of artwork and materials for CHAMP Cargosystems. This high-profile event required a multi-faceted approach, encompassing print, digital, and motion graphics to effectively showcase the brand and its offerings. The project included the conceptualization and creation of visually striking printed materials, which were designed using Adobe Illustrator (AI). These designs were then brought to life in Cinema 4D, where they were transformed into detailed 3D renders, providing a realistic and dynamic visualization of the booth setup.
The 3D renders served as a key tool in planning and finalizing the physical booth, ensuring the design was both visually impactful and practical. This immersive approach allowed stakeholders to gain a clear understanding of how the booth would look and function in the exhibition space.
In addition to the printed and rendered materials, I also designed digital assets and motion graphics, which were integrated into the event's screens and promotional campaigns. These elements added a layer of interactivity and modernity, helping CHAMP stand out in a competitive environment.
This project required not only creativity but also technical expertise and collaboration to ensure all assets aligned with the brand’s identity and the event’s objectives. The final result was a cohesive, visually engaging presence that elevated CHAMP’s visibility and impact at one of the cargo industry’s most significant global events.
Creative Goals: Create, conseptulise all print and digital assets for a Working Group event which was to host CHAMP latest Software update Neo.
Description: Artwork created, conceptulised and designed which included event banners online digital promotional assets also the creation of video testimonials which where being filmed on site, as well as generated content to fill asset libary.
Project deliverables : LinkedIn Banners, Email footer, Web Banners, Powerpoint delegates Kit
BetPro - Freelance Designer
For BetPro's sportsbook in the US market, the designer developed a comprehensive range of social media assets aimed at capturing attention and driving engagement. The project involved creating visually impactful graphics, promotional videos, and interactive content that aligned with BetPro’s branding and the preferences of the US sports audience. Using a combination of Adobe Creative Suite tools, the designer crafted materials optimized for various platforms, ensuring consistency in quality and messaging across all channels. By incorporating market-specific elements, such as regional sports themes and culturally relevant visuals, the assets effectively positioned BetPro as a competitive player in the sportsbook industry. These designs not only enhanced brand visibility but also played a key role in engaging users and driving awareness within the highly competitive US market
The designer was responsible for creating and designing a range of internal communication materials for SG Digital, a leading sports betting company. The project focused on developing clear, engaging, and visually appealing assets to facilitate effective communication within the organization. Using tools like Adobe InDesign and Illustrator, the designer produced materials such as newsletters, employee updates, event announcements, and internal campaign visuals. These designs adhered to SG Digital's brand guidelines, ensuring consistency and professionalism. Additionally, the designer incorporated dynamic layouts, custom graphics, and concise messaging to keep employees informed and motivated. By aligning the communication materials with the company’s culture and objectives, the designer contributed to fostering a connected and informed workplace.
Client: University College London
At UCL I was leading the All Academic Festival coming up with ideas from concept to completion. This included all digital assets including digital screens, print design work and all digital media for their social channels
At Actegy Healthcare, I was responsible for creating impactful social media assets that aligned with the brand's voice and resonated with its audience. My role involved designing engaging video content, including customer testimonials, for platforms like Instagram and Facebook. These assets were crafted to build trust and highlight the authentic experiences of customers, fostering a stronger connection with the audience.
Beyond content creation, I ensured consistency across channels by enhancing the website’s UX/UI, focusing on elements like the footer and checkout pages. This ensured a seamless journey for users from social media engagement to conversion on the website.
My approach combined motion graphics expertise, strategic storytelling, and a user-centric design perspective, resulting in highly effective social content that supported Actegy Healthcare’s marketing goals.
Included a few storyboards to help understand how I approach a project and my creative thinking during concepts.
Tapi - Brand Designer
As the designer responsible for creating point-of-sale (POS) artwork for Tapi, I embarked on a project that aimed to capture the brand's essence and attract customers to their physical locations. My creative vision and attention to detail played a crucial role in designing compelling and visually appealing artwork.
Understanding the End-to-End UX Process: My Experience at Ategey Healthcare
While working on the Revitive app for Ategey Healthcare, I improved the user experience for two key components: the footer and the checkout basket. This project deepened my understanding of the end-to-end UX process within an Agile framework, emphasizing iterative design, collaboration, and rapid prototyping using tools like Adobe XD and Figma.
1. Discovery and Sprint Planning
The process began with user research and aligning objectives with the product backlog during sprint planning. Using analytics, user feedback, and stakeholder input, we identified critical pain points:
- Footer: Users struggled to find essential information like policies and customer support links.
- Checkout Basket: The process lacked clarity, leading to drop-offs during the final purchasing stage.
These insights were broken down into user stories with clear acceptance criteria to fit the Agile framework.
2. Sprint 1: Wireframing with Adobe XD and Figma
- Adobe XD: I used Adobe XD during the early design sprints to quickly create wireframes and test initial layout ideas. The tool’s responsiveness and animation capabilities helped explore potential solutions, such as collapsible sections in the footer and a sticky basket for mobile users.
- Figma: As we progressed through the sprint, I transitioned to Figma for collaborative wireframing sessions. The shared file system allowed real-time feedback from product owners and developers, ensuring the designs aligned with user stories.
By the end of this sprint, low-fidelity wireframes were reviewed and approved in the sprint review.
3. Sprint 2: Prototyping and Usability Testing
In the next sprint, I developed high-fidelity prototypes:
- Adobe XD prototypes were used to showcase dynamic interactions, such as smooth collapsible menus and checkout flows.
- Figma prototypes facilitated collaborative usability testing with team members and external users. I used interactive features to gather insights on pain points, such as how users navigated the footer or interacted with the quantity adjustment buttons in the basket.
After user testing, I incorporated feedback into iterative improvements, ensuring designs were intuitive and met user needs.
4. Collaboration and Development Handoff
During the development sprint, I worked closely with the team to implement the designs:
- Figma’s inspect tool streamlined the developer handoff, allowing developers to easily access spacing, fonts, and assets.
- Regular Agile ceremonies (daily standups, sprint reviews, and retrospectives) facilitated ongoing communication, enabling me to address any design-related questions or challenges promptly.
5. Launch and Continuous Improvement
Once the designs were implemented, we reviewed the impact during the sprint retrospective. Post-launch analytics showed:
- Footer Improvements: A significant reduction in the time users spent searching for essential links.
- Checkout Basket Enhancements: Increased conversion rates, especially on mobile devices.
Using Agile’s iterative approach, we continued to refine these features in subsequent sprints based on user feedback and evolving requirements.
Leveraging design systems, I maintained consistency across all design elements, ensuring the interface was both visually appealing and functional. My UX/UI work at Actegy Healthcare improved overall usability and supported the company’s goal of delivering a seamless customer experience.
As a motion graphics designer and video producer, I specialize in crafting captivating visual narratives tailored for products and optimized for social media platforms. With a keen eye for detail and a passion for storytelling, I have honed my skills in conceptualizing, designing, and executing motion graphic videos that drive engagement and conversions.
Drawing on my years of experience, I seamlessly blend creativity with technical expertise to breathe life into brand stories and showcase products in the most compelling light. From brainstorming initial concepts to the final touches of post-production, I have overseen every aspect of the video creation process to ensure a polished and impactful result this has been both agency and in-house,
Utilizing industry-leading software and cutting-edge techniques, I bring brands to life through dynamic animations, eye-catching graphics, and seamless transitions. Whether it's showcasing product features, explaining complex concepts, or evoking emotions, I leverage the power of motion graphics to deliver messages that leave a lasting impression.